Content Marketing

I architect content engines that connect story to revenue. From #1 on YouTube Trending to multi-million dollar B2B pipelines, I define the strategies and build the systems that turn attention into measurable growth.

Live Event Orchestration

A lean marketing team of five had the audacity to run their SaaS demo program live, at the world’s biggest enterprise tech conference, on a 10’x7’ LED video wall. And I remotely operated it - from 1,600 miles away.

The Mogli team wanted a massive upgrade for their Dreamforce presence. I had just joined the company when they floated a high-stakes idea:

What if you ran our demo program live on a massive video wall?

Immediately, I agreed; what an opportunity. But I knew scheduling conflicts wouldn’t allow me to operate the screen in person.

Preparation and testing spanned months. We leveraged TeamViewer, OBS, and VDO.Ninja to display a mixture of screen capture and pre-recorded assets - from Texas all the way to San Francisco.

Over the three day conference, this effort resulted in:

404 Leads Generated

$1.87M in Influenced Pipeline across 11 opportunities

SaaS Explainer Videos

Elevating Brand Image & Delivering Value Propositions for TOFU prospects

Webinars

422 Registrants
↓ 82.7% Attended

349 Attendees
↓ 20.3% Became Customers

71 Customers
↓ Overall Conversion: 16.8%

196 Registrants
↓ 40.3% Attended

79 Attendees
↓ 35.4% Became Customers

28 Customers
↓ Overall Conversion: 14.3%

1,170 Total Registrants (Across 8 webinars for prospect & client audiences, 2025-Q126)

  • 50.1% Attendance Rate

  • $653k+ Influenced Pipeline

  • $251k+ Won Revenue

37% Close Rate across all webinar-touched deals

Long-Form / Podcasts

Building Brand Authority and Trust through In-Depth, Transparent Long-Form Content
Co-Host, Producer & Editor

Next

Digital Ads